Samples


"Rich Niche" Customers

Key Points for Targeting the Well-Heeled


If you're unaccustomed to thinking in terms of what a monied person wants, you might feel a bit intimidated at the prospect of appealing to them. Don't be. Many of them started out just as broke as the rest of us, but managed to achieve financial success without losing the "common touch". They just don't need the common solution anymore. Even if they are from Old Money, they may very well have an ingrained sense of humility and thrift that prevents them from being personally extravagant, but will spend freely for others.

The really lucrative market for consumer goods and services is the Status-ocracy, a/k/a nouveau riche. These are the (relatively) newly rich who are serious about flaunting it. These are the folks who want the designer's designer whatever, the latest all-the-bells-and-whistles consumer electronics, the exclusive resort or spa that keeps out the less "worthy", the biggest snob appeal items. They're not truly in love with quality or excellence, they're in love with being seen that way.

There's even a subset of the Status-ocracy: those who are willing to starve in order to have the status symbols. There are women out there living in refrigerator boxes just so they can have the latest designer purse, shoes, accessories, etc. There are guys out there who cut every expense to the bone in order to be able to afford the hottest car, stereo, computer, etc.
 
 
 

Internet Marketing Content

Private Label Rights Articles: The Smart Use of Private Label Rights Articles


Private label rights articles are a terrific source of content for your Web site, article marketing campaign and longer reports and eBooks, when you combine such articles. Learning the ins and outs of PLR material and the best use of it will help you make good decisions when buying these products.

Failing to follow the rules on the use of specific Private Label Rights offers may get you blacklisted from the major search engines, banned from buying from a particular resource and make you look foolish to your customers. Avoid ruining your credibility. Read on and discover the smart use of PLR articles and content.

Private label rights are a license to use content provided to you by another person. That person may have bought the entire rights to this content (work for hire). The owner of PLR content is the actual copyright owner of the original content. When you buy PLR, you are generally required to change the content before you can use it.

Here's the reason: PLR is a general resource that is offered to more than one person. If everyone who bought PLR articles went ahead and put them up on the Web unaltered, search engines would penalize all but the first, most "authoritative" source of the articles. Also, if the license you purchased specifically said you must change the content before using it, you'd be in violation of your license contract.

The wise use of PLR content is fairly simple. Make sure you read and understand the license that comes with the work. If there's anything you don't understand, ask the owner. One email to your prospective PLR article supplier can prevent many future headaches. As a rule of thumb, change at least 30% of the content from its original form -- make it your own.

You may be asking yourself, "Why not just get "work for hire" articles, since I'll have to change what I get anyway?" Here's the short answer: they're very expensive! A single 500-word article can cost up to $50 or more from a premium content provider. A PLR "pack" of articles from the same author can be very affordable, since the original cost of producing the articles is spread among more buyers. All you have to do is modify the original content enough to make it your own.

This brings up the challenge of rewriting these PLR products. If you're really not a writer, you'll need help making the changes you need to comply with your license. You can try outsourcing your rewrites. This can be difficult, because top quality editing and rewriting can cost as much as "work for hire" content. An inexpensive way to do this is to hire a college student with good writing skills as an independent contractor to do your rewrites.

If you are a good article writer, you can do the rewriting yourself, assuming you have the time to do so. It's often best to do your rewriting in batches of the same basic content, rather than skipping around on the subject matter. The actual time it takes to "change gears" and rework a new topic takes longer than you might think.

There's yet another alternative to outsourcing and the drudgery of doing it all yourself: intelligent automation. By using software that combines artificial intelligence and specialized tools for tracking your changes, keyword density and other important values, you can cut the amount of time you devote to article re-creation. This type of software can also be used for content creation, editing and "article spinning" -- producing variations of the same article that help the user avoid the "duplicate content penalty" from modern search engines.

No matter which route you take, use the smartest route to profiting from your Private Label Rights articles. Play by the rules, modify your content and watch your bottom line grow!
 
 
 

Online Business

A "little" eBay Business? There's No Such Thing!

 


While some people think eBay is nothing more than the biggest yard sale in the world, the truth is that no business is a "little" business. That mindset means that you don't think much of yourself, your customers or your reputation.

If you have no previous retail experience, it's understandable that you might not believe that you are as important as the biggest retailers - but you are! For one thing, your customers are the same - they are people. These people have one thing in common: they are the most important people in the world, to themselves. They expect (and demand) to be treated as if they are the most important people in the world. In other words, "the untrammeled selfishness of the retail customer cannot be underestimated."

It used to be true that being a "go-getter" was the most important mindset for a person who wanted to succeed in life. That's changed. The most important mindset is that of a "go-giver". The more you offer your customers in good value, help, freebies and good communication, the more you can expect return business. Fast replies to questions, reasonable return policies and generosity of spirit make you valuable to those who not only buy from you, but recommend you to others.

Take the time to hunt around for information on retailing, managing a business, doing research, etc. Take a course or seminar on running a small business. Talk to business owners about their business (especially if you frequent thrift shops, flea markets, consignment stores and the like). Find out what the day to day concerns of face-to-face business owners are, because they'll often be the same for you.

Perhaps you might take a step back and ask yourself, "What am I trying to accomplish?" Most of the things we do are means to an end. What are your end values? Mine are Harmony, Trust and Fulfillment. Struggling to find out what, in the end, is most important to you is a worthwhile struggle. The end result will inform you as to the best way to use eBay to reach your end values.
 
 
 

Seduction

Eye contact technique - Boy, this one works!

This technique is really for any situation where you want to convey the feeling you are strong, sincere and focused. Sorry, you can't just use it for picking up women!


When you look at a person, focus on the area between the eyes (the 'root' of the nose), instead of picking one eye to focus on or, worse, shifting from one eye to the other ("shifty eyed"). Be natural and relaxed. Don't try to "bore" into the persons head with your gaze or stare wide-eyed. Just settle on that spot and relax. Watch the response of the other person. I've found that it's a little unsettling for them at first, but when they see you're just giving them your full attention, they warm up and respond beautifully.


Speaking to you as a guy who had a lot of trouble (read fear of) looking a beautiful girl in the eye, this one'll turn that around fast! I started by practicing in a mirror, then moved on to using it whenever I remembered to try it. Now, it's a habit with everyone I meet. The really amazing thing is the feeling of control and fearlessness you'll feel as you get used to the positive response from others. Suddenly, that knockout who turned your legs to jelly and your tongue to flypaper is just the type of girl you let prove herself to you - and she loves it!

Go for it!

Vince
P.S. Remember to blink. People with a fixed stare are often viewed as psychotic!
 
 
 
 

Seduction

Moron More on Eye Contact


I've noticed, since I always make eye contact, some women look away as if they don't dare look back. It's not just shyness - this is something about perceived value. Usually, they are less than attractive, but some are objectively beautiful.

Until I discovered the seduction community, I assumed there was something wrong with me. Now, I see this phenomenon for what it is - the woman feels she doesn't measure up, so she avoids looking for fear of seeing rejection in my eyes. As a former clueless newbie, I was always judging her reaction as a supplicator. "Oh, why won't she just look me in the eye? I would be nice to her!"

Now, if she counts herself out, fine. Saves me time, since I know not to bother with those who devalue themselves. If she feels unworthy, she automatically IS unworthy, since I don't have the time or inclination to be her therapist. IOW, I'm not looking for a 'fixer-upper' - I want mint condition.

For all you newbies who may be looking women in the eye for the first time, you may be surprised to notice the same thing. Just keep in mind, women fear rejection even more than men, since they usually don't do the approach, hence little experience with being shot down. Be nice to all of 'em - it won't cost you a cent and looks good to the ones you really want.
 

 

 
 
 
 

Brand Management

A Customer Service Tale

 


If you're in business for yourself, how you treat others defines your "brand". You may not be a household name, but I guarantee what you do (and to whom you do it) will create a perception of your worth. It's not enough to just put out a press release of your mission statement. You and everyone who works for you needs to understand that everyone in the company is a Brand Manager.

In the world of Internet Marketing, many people are taking the route of self-branding. They are the brand. Their name is synonymous with what it is they do. In the world of brick-and-mortar business, that's an option many select, too. No matter what your company's name might be, how you treat your customers will determine if your name is trusted, or MUD. Here's an example:

After a busy, productive day with much good feedback from others online, I drop by the corner market just before work. I chat with the counterman, who's the spitting image of a guy who is the most miserable person I've known in quite a while. As I turn to leave, Bill, the counterman asks, "You have a minute?"

My default response, when asked this is, to silently start counting down: 59, 58, 57, until I reach 0 and cut 'em off in mid-sentence. Bill reaches into his pocket and says, "You made a purchase a few weeks ago." He pulls out his wallet. "You forgot your change." He handed me a five dollar bill.

This made my day. Talk about each employee being a "brand manager"! And his name! O, the irony/synchronicity! Now I call him "Five Dollar Bill."
 

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